Chipotle’s “The Scarecrow” Ad

Screen Shot 2013-09-17 at 10.51.16 PMHave you seen the new haunting Chipotle ad attacking industrial agriculture? What do you think? Simply a smart corporate move or admirable stance for a company who McDonald’s once had a majority stake in? Do you buy it–or more importantly for Chipotle’s marketing team–will you buy Chipotle?

Click here to see it, along with a behind the scenes on its making, as featured in Treehugger article, “Chipotle’s ‘The Scarecrow’ ad is brilliant critique of Big Ag and factory farms.”

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One thought on “Chipotle’s “The Scarecrow” Ad

  1. Supposedly the two have parted ways. W/ no Mickey D involvement what-so-ever. But, for yrs, that relationship worked…& afforded Ells w/ the $ to open more than 1000 “Mexican” grills. Seems somewhere along the way, differences became apparent: i.e., interests in sustainability (now a biggy for Chipotle & never really one for McD); & workforce concerns (in which Chipotle needs to get a better handle & the big d is scrupulous). In today’s clim, Chipotle’s move is a savvy one. The food, to me, is a cut above average restaurant chain viddles; however, the only authentic element is the house sauce.

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